How He Built a $2.5M Company With Cold Email

Romàn runs a $2.5M/year SaaS called Gojiberry and he built it on cold email, the channel most founders refuse to touch. In this episode he breaks down the exact playbook that took him from manually selling lead files for his first $10K, to $1M a year in 8 months. The big idea: stop asking for the demo. Send a blueprint instead. Romàn walks through the documents he sends, the leads he targets, the infrastructure he uses, and why his 1% reply rate at scale generates more inbound than most founders pull off social media in a year. If you've got something to sell and no audience, this is the episode. Follow Romàn: https://x.com/romanbuildsaas Chapters 0:00 - Intro 0:45 - The $250 refresh on a $2.5M dashboard 3:45 - Why cold email is the fastest B2B test 4:54 - Selling files of leads with no product 5:45 - The 3 things every cold email needs 8:59 - Why everyone gets demos wrong 10:03 - The blueprint that flips outbound to inbound 20:09 - The 0.8% reply rate that prints millions 24:42 - What to do tomorrow if you're starting New episodes of My First Dollar drop weekly. Builders going from zero to their first dollar of revenue. Subscribe if that's the direction you're going. 🔗 Newsletter (My First Dollar) → https://getmyfirstdollar.com 🔥 SuperX (grow faster on X) → https://superx.so 𝕏 Follow me on X → https://x.com/robj3d3 📸 Follow me on Insta → https://instagram.com/robhallam_